The Brief
Bloom & Bean is a premium café concept that brings together creators, conversations, and craft coffee. The goal was to develop a visual identity and spatial language that reflects a place of intentional pause — where ideas brew, communities gather, and the coffee speaks for itself.
The brand needed to feel grounded and serene, with just enough personality to feel warm and memorable. This wasn’t a loud café or an influencer trap. It was a space for thinkers, makers, and quiet rituals.
Branding for Bloom & Bean centered on crafting a calm yet confident identity — one that feels as grounded as the coffee it serves.
The system blends clean serif typography, natural tones, and a symbol that cues both ritual and rhythm.
The Outcome
The identity system balances earthy minimalism with quiet luxury — drawing from deep greens, warm kraft tones, and modern serif typography. The emblem blends a rising sun motif with a steaming cup, nodding to both clarity and comfort.
Packaging uses natural textures and confident type, designed for both shelf presence and tactile satisfaction. Environmental cues — from matte-finish signage to green-accented interiors — create a space that feels calm, intentional, and rooted in place.
Whether you’re grabbing a quick flat white or staying for a deep work sprint, Bloom & Bean invites you to ground, sip, and stay.
