Siamore
Branding
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The Brief
Siamore is a contemporary Italian–Thai restaurant based in Bangkok, designed for romantic dates, intimate gatherings, and soulful celebrations. Built on the idea that love comes in many forms — romantic, platonic, solitary, and sensory — the brand needed to express deep emotion without cliché, and sophistication without pretense.
The name itself — Siamore — is a layered expression: a blend of Siam and Amore, as well as the Italian phrase “Sì, Amore” (“Yes, love”). Our task was to create a brand that embodies this ethos: a space that invites people to say yes to love — of self, of others, of food, and of meaningful experiences.
This brand was imagined as a concept restaurant — a creative world-building exercise exploring how design, language, and emotion can shape the way we eat and connect. While it hasn’t launched in the real world (yet), it serves as a living prototype for what a modern cross-cultural dining experience could look and feel like.
BRANDING
WORDMARK
lorum ipsum
COllaterals

The Outcome
We developed a minimalist yet emotionally rich identity system — blending Thai warmth with Italian flair — and built a tactile visual world to match the mood of the space: moody, elegant, and cross-cultural.
From menus styled like vintage broadsheets, to custom tableware and illustrated storefronts, every detail was designed to slow people down — to eat with intention, to stay a little longer, to savour the moment.
The core message — Eat. Love. Stay. — captures the soul of the experience.
The result is a brand that doesn’t shout. It invites. Whispers. Wraps itself around you like candlelight and the lingering scent of wine and basil. A place that feels like a love letter — to food, to beauty, and to being alive.