Aug 19, 2025
The Content Game - Your Secret Weapon
The signs are everywhere - but sometime you have to hear it out right.
Content is your best friend as a startup founder.
Here's why:
• It's relatively cheap
• It builds trust over time
• It keeps working while you sleep
What to Create:
✓ Behind-the-scenes startup journey
✓ Industry insights and hot takes
✓ Customer success stories
✓ Educational content that helps people (even if they don't buy)
✓ Your failures and lessons learned
What NOT to Create:
🅧 Perfect, polished content that takes forever
🅧 Obvious sales pitches
🅧 Content for content's sake
Your Network = Your Superpower
This might be the most underrated marketing strategy:
Tap into your circle:
• Fellow founders who'll share your stuff
• Early customers who love what you built
• Industry connections and mentors
• Communities you're already part of
The goal isn't to spam everyone. It's to build genuine relationships and become someone people think of when your topic comes up.
Track What Actually Matters
Forget vanity metrics. Here's what to watch:
Track This | Not This |
|---|---|
Qualified leads | Total followers |
Conversion rates | Likes and comments |
Customer acquisition cost | Website traffic |
Monthly recurring revenue | Impressions |
Customer lifetime value | Engagement Rate |
Set up proper tracking from day one. Future you will thank present you.
Still kinda confused? Connect with our team to see how you can get your brand in front of the right people!
