The signs are everywhere - but sometime you have to hear it out right.

Content is your best friend as a startup founder.

Here's why:

• It's relatively cheap

• It builds trust over time

• It keeps working while you sleep

What to Create:

✅ Behind-the-scenes startup journey
✅ Industry insights and hot takes
✅ Customer success stories
✅ Educational content that helps people (even if they don't buy)
✅ Your failures and lessons learned

What NOT to Create:

❌ Perfect, polished content that takes forever
❌ Obvious sales pitches
❌ Content for content's sake

Your Network = Your Superpower

This might be the most underrated marketing strategy:

Tap into your circle:

• Fellow founders who'll share your stuff

• Early customers who love what you built

• Industry connections and mentors

• Communities you're already part of

The goal isn't to spam everyone. It's to build genuine relationships and become someone people think of when your topic comes up.

Track What Actually Matters

Forget vanity metrics. Here's what to watch:

Set up proper tracking from day one. Future you will thank present you.

Still kinda confused? Connect with our team to see how you can get your brand in front of the right people!