Castle of Glass
Branding | Content
View Full File
The Brief
Castle of Glass is a climate awareness platform making complex environmental topics accessible and thought-provoking. The founder wanted more than information—they wanted critical engagement with underrepresented climate issues through storytelling that balances vulnerability with urgency.
The Challenge: Create a brand identity that carries emotional weight without being literal or descriptive. The name "Castle of Glass" invoked strength, fragility, and transparency—requiring a visual system that could provoke thought while remaining recognizable and scalable.
The Opportunity: Build a content-first platform with modular flexibility for a lean team. Long-term growth on a limited budget meant creating systems that could evolve naturally while supporting powerful storytelling across all channels.
The Brand
Brand Identity
We designed a visual system that honors the emotional weight of "Castle of Glass." The iceberg logo serves as a powerful metaphor for hidden depths and environmental fragility, while clean typography ensures instant recognition across platforms.
Brand Palette
1°
Deep Ocean
1°
Skyline Blue
1°
Soft Horizon
1°
Midnight Navy
1°
Slate Blue
1°
Frost White
2°
Ink Stone
2°
Rose Blush
2°
Coral Mist
3°
Deep Teal
MESSAGING STRATEGY
"Handle with Care. One Planet. One Chance." distills complex climate urgency into a memorable call to action. This tagline works across all touchpoints while leaving room for the brand to evolve.
THE Presence
CONTENT-DRIVEN ARCHITECTURE
Built a storytelling-first website that makes complex climate topics feel accessible, not overwhelming. Long-form blogging capabilities let Castle of Glass deliver thoughtful commentary that resonates with everyday readers, not just policy experts.
SYSTEMS FOR SCALE
Integrated lightweight CMS and modular design framework that grows with the platform. The founder can focus on research and writing while the site handles everything from content uploads to social media integration.
The Outcome
We built a complete brand and content ecosystem that transformed climate communication from overwhelming data dumps to compelling, accessible storytelling—positioning Castle of Glass as a trusted voice in environmental discourse.
Symbolic Brand Identity
Iceberg logo system captures fragility, depth, and transparency while the modern typeface ensures recognition across digital platforms and social channels.
Purposeful Messaging
"Handle with Care. One Planet. One Chance." tagline distills urgency and responsibility into a versatile, memorable phrase that works across all touchpoints.
Content-First Digital Experience
Clean, story-driven website with long-form blogging capabilities allows thoughtful climate commentary that's accessible to everyday audiences, not just experts.
Sustainable Publishing Systems
Lightweight CMS integration freed the founder to focus on research and writing rather than technical management—enabling consistent content without operational overhead.
Crafting clarity into every brand story
navigation:
© 2025 Highland Creatives™
A brand by Sapphire Highland.